Our Founder

Who is Susie Mermaid?

For over a decade, holistic facialist and body worker Susie Mermaid has travelled internationally, working with private and celebrity clientele on land, at sea and hosting luxury wellbeing retreats in the Balearic Islands. Guests have often commented on Susie’s intuition, her calming therapeutic touch has been known to leave mermaids and mermen feeling ‘suspended in time’ and ‘floating on air’ for hours afterwards.

Transcending the norms by going deeper than ‘conventional’ beauty; peace, natural radiance and ethereal beauty shows on the faces of those who have experienced Susie’s bespoke treatments. It was a natural progression to formulate her own organic skin therapy collection, to transport the luxury and escapism of her wellbeing retreats right into the fingertips of all mermaids, wherever they are.

Susie Mermaid has travelled internationally, working with private and celebrity clientele on land, at sea and hosting luxury wellbeing retreats


What does it mean to be a mermaid?

Our ‘mermaids’ are connected to each other universally by their freedom of spirit, wisdom and passion for life. Just as the tide continually regenerates, the mermaid adapts to the ever changing ebb and flow of life, and this energy is encapsulated in our collection and philosophy. Susie’s authenticity in the nurturing realms transcends into the products, with their power to elevate emotional wellbeing and enhance skin radiance from head to tail.

Brand Values

Conscious Packaging & Production

We make responsible choices with consideration for the environment in our production process. We lovingly craft our formulations with our lab in small batches in the UK. Our natural ingredients are clean, non toxic and organic ranging from 64% – 98%.

Our packaging is recyclable, with some items in the collection being up-cyclable cutting down completely on waste. The slender Sea Goddess Bath Oil glass bottle can evolve into a stylish single flower vase for your bathroom and the Seaweed Silk Body Butter jar can be used to store your facial sea sponges or anything else you choose from kitchen or bathroom.

Our print process is Carbon Neutral and uses biodegradable matt laminate finish. We print on FSC approved paper.
Our Eco Flo packing material that ensures your products arrive undamaged is compostable.

Susie Mermaid natural facial sea sponges are responsibly farmed and reduce the amount of waste generated from single use disposables.
Our gift boxes are made from 40% recycled materials and can be used forever as a keep sake box.

As part of an ongoing effort to reduce our carbon footprint we will continually strive to improve our packaging methods, materials and processes.

Recyclable Packaging
Cruelty Free
Made in the UK
Organic + Natural
Free From *
Nurtures, brightens and hydrates.
100ml℮ / 3.38fl.oz
Brightens, firms and refines.
100ml℮ / 3.38fl.oz.
Replenishes, rejuvenates and restores.
50ml℮ / 1.69fl.oz