Our Founder

Meet Susie

For over a decade, holistic facialist and body worker Susie Mermaid has travelled internationally, working with private and celebrity clientele on land, at sea and hosting luxury wellbeing retreats in the Balearic Islands. Guests have often commented on Susie’s intuition, her calming therapeutic touch has been known to leave mermaids and mermen feeling ‘suspended in time’ and ‘floating on air’ for hours afterwards.

Transcending the norms by going deeper than ‘conventional’ beauty; peace, natural radiance and ethereal beauty shows on the faces of those who have experienced Susie’s bespoke treatments. It was a natural progression to formulate her own organic skin therapy collection. The luxury organic skincare products can transport the luxury and escapism of her wellbeing retreats right into the fingertips of all mermaids, wherever they are.


What does it mean to be a mermaid?

Our ‘mermaids’ are connected to each other universally by their freedom of spirit, wisdom and passion for life. Just as the tide continually regenerates, the mermaid adapts to the ever changing ebb and flow of life, and this energy is encapsulated in our collection and philosophy. Susie’s authenticity in the nurturing realms transcends into the natural skincare products, with their power to elevate emotional wellbeing and enhance skin radiance from head to tail.

Brand Values

Conscious Packaging & Production

We make responsible choices with consideration for the environment in our production process.

We lovingly craft our formulations in small batches in the UK. Our natural ingredients are clean, non toxic and organic ranging from 64% – 98%. Our packaging is all recyclable, with some items in the collection being up-cyclable.

Our print process is Carbon Neutral and uses biodegradable matt laminate finish. We print on FSC approved paper.
Our Eco Flo packing material is compostable and ensures your products arrive undamaged.

Our natural facial sea sponges are responsibly farmed and reduce the amount of waste generated from single use disposables. Our gift boxes can be used forever as a keep sake box.

As part of an ongoing effort to reduce our carbon footprint we will continually strive to improve our packaging methods, materials and processes, we have developments in progress.

Recyclable Packaging
Cruelty Free
Made in the UK
Organic + Natural
Free From *
Nurtures, brightens and hydrates.
100ml℮ / 3.38fl.oz
Replenishes, rejuvenates and restores.
50ml℮ / 1.69fl.oz
Nurtures, enriches and firms.
200ml℮ / 6.76fl.oz
Replenishes, calms and hydrates.
100ml℮ / 3.38fl.oz